Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also Known As:
Account Supervisor
Brand Manager
Business Development Director
Business Development Manager
Commercial Lines Manager
Market Development Executive
Marketing Coordinator
Marketing Director
Marketing Manager
Product Manager
Wages
Annual wages for Marketing Managers in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2034 Projected Employment
433,700
7% Change From 2024
Explore Marketing Managers video
Tasks you might complete in a day.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Initiate market research studies, or analyze their findings.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Select products or accessories to be displayed at trade or special production shows.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Develop business cases for environmental marketing strategies.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Compile lists describing product or service offerings.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Subject areas you may need to master.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Strengths you may need in this role.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Instructing - Teaching people how to do something.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Reading Comprehension - Reading work-related information.
- Quality Control Analysis - Testing how well a product or service works.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Active Learning - Figuring out how to use new ideas or things.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Operation and Control - Using equipment or systems.
- Science - Using scientific rules and strategies to solve problems.
- Social Perceptiveness - Understanding people's reactions.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Technology Design - Making equipment and technology useful for customers.
- Speaking - Talking to others.
- Mathematics - Using math to solve problems.
- Negotiation - Bringing people together to solve differences.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Repairing - Repairing machines or systems using the right tools.
- Coordination - Changing what is done based on other people's actions.
- Persuasion - Talking people into changing their minds or their behavior.
- Programming - Writing computer programs.
- Writing - Writing things for co-workers or customers.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Service Orientation - Looking for ways to help people.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Time Management - Managing your time and the time of other people.
- Management of Material Resources - Managing equipment and materials.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Trunk Strength - Using your lower back and stomach.
- Far Vision - Seeing details that are far away.
- Visualization - Imagining how something will look after it is moved around or changed.
- Time Sharing - Doing two or more things at the same time.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Manual Dexterity - Holding or moving items with your hands.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Speech Recognition - Recognizing spoken words.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Speed of Closure - Quickly knowing what you are looking at.
- Oral Expression - Communicating by speaking.
- Fluency of Ideas - Coming up with lots of ideas.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Near Vision - Seeing details up close.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Night Vision - Seeing at night or under low light.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Problem Sensitivity - Noticing when problems happen.
- Deductive Reasoning - Using rules to solve problems.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Category Flexibility - Grouping things in different ways.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Spatial Orientation - Knowing where things are around you.
- Selective Attention - Paying attention to something without being distracted.
- Finger Dexterity - Putting together small parts with your fingers.
- Sound Localization - Noticing the direction that a sound came from.
- Written Expression - Communicating by writing.
- Oral Comprehension - Listening and understanding what people say.
- Written Comprehension - Reading and understanding what is written.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Speech Clarity - Speaking clearly.
- Flexibility of Closure - Seeing hidden patterns.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Hearing Sensitivity - Telling the difference between sounds.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Stamina - Exercising for a long time without getting out of breath.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Originality - Creating new and original ideas.
- Information Ordering - Ordering or arranging things.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Memorization - Remembering words, numbers, pictures, or steps.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")