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Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Also Known As:
Communications Specialist
Community Relations Coordinator
Corporate Communications Specialist
Information and Communications Specialist
Media Relations Specialist
Public Affairs Specialist
Public Information Officer
Public Information Specialist
Public Relations Coordinator (PR Coordinator)
Public Relations Specialist (PR Specialist)
Wages
Annual wages for Public Relations Specialists in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2034 Projected Employment
331,000
5% Change From 2024
Explore Public Relations Specialists video
Tasks you might complete in a day.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Purchase advertising space or time as required to promote client's product or agenda.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Develop marketing campaigns for environmental technologies or services.
- Write press releases or other media communications to promote clients.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Prepare or deliver speeches to further public relations objectives.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Coordinate public responses to environmental management incidents or conflicts.
- Post and update content on the company's Web site and social media outlets.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Coach client representatives in effective communication with the public or with employees.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Coordinate public responses to environmental management incidents or conflicts.
Subject areas you may need to master.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Strengths you may need in this role.
- Reading Comprehension - Reading work-related information.
- Speaking - Talking to others.
- Coordination - Changing what is done based on other people's actions.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Persuasion - Talking people into changing their minds or their behavior.
- Quality Control Analysis - Testing how well a product or service works.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Instructing - Teaching people how to do something.
- Repairing - Repairing machines or systems using the right tools.
- Operation and Control - Using equipment or systems.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Management of Material Resources - Managing equipment and materials.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Social Perceptiveness - Understanding people's reactions.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Mathematics - Using math to solve problems.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Technology Design - Making equipment and technology useful for customers.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Programming - Writing computer programs.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Science - Using scientific rules and strategies to solve problems.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Negotiation - Bringing people together to solve differences.
- Service Orientation - Looking for ways to help people.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Writing - Writing things for co-workers or customers.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Active Learning - Figuring out how to use new ideas or things.
- Time Management - Managing your time and the time of other people.
- Oral Expression - Communicating by speaking.
- Originality - Creating new and original ideas.
- Memorization - Remembering words, numbers, pictures, or steps.
- Flexibility of Closure - Seeing hidden patterns.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Selective Attention - Paying attention to something without being distracted.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Hearing Sensitivity - Telling the difference between sounds.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Near Vision - Seeing details up close.
- Stamina - Exercising for a long time without getting out of breath.
- Speech Clarity - Speaking clearly.
- Spatial Orientation - Knowing where things are around you.
- Oral Comprehension - Listening and understanding what people say.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Category Flexibility - Grouping things in different ways.
- Problem Sensitivity - Noticing when problems happen.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Far Vision - Seeing details that are far away.
- Night Vision - Seeing at night or under low light.
- Speech Recognition - Recognizing spoken words.
- Time Sharing - Doing two or more things at the same time.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Sound Localization - Noticing the direction that a sound came from.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Fluency of Ideas - Coming up with lots of ideas.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Visualization - Imagining how something will look after it is moved around or changed.
- Deductive Reasoning - Using rules to solve problems.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Written Comprehension - Reading and understanding what is written.
- Information Ordering - Ordering or arranging things.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Written Expression - Communicating by writing.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Speed of Closure - Quickly knowing what you are looking at.
- Finger Dexterity - Putting together small parts with your fingers.
- Manual Dexterity - Holding or moving items with your hands.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Trunk Strength - Using your lower back and stomach.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")