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Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also Known As:
Account Executive
Advertising Manager (Ad Manager)
Advertising Sales Manager (Ad Sales Manager)
Classified Advertising Manager (Classified Ad Manager)
Communications Director
Communications Manager
Creative Services Director
Marketing and Promotions Manager
Promotions Director
Promotions Manager
Wages
Annual wages for Advertising and Promotions Managers in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2034 Projected Employment
26,400
-2% Change From 2024
Explore Advertising and Promotions Managers video
Tasks you might complete in a day.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Represent company at trade association meetings to promote products.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate with the media to disseminate advertising.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Direct and coordinate product research and development.
- Direct and coordinate product research and development.
- Prepare and negotiate advertising and sales contracts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Plan and execute advertising policies and strategies for organizations.
- Prepare and negotiate advertising and sales contracts.
- Train and direct workers engaged in developing and producing advertisements.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Subject areas you may need to master.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Strengths you may need in this role.
- Active Learning - Figuring out how to use new ideas or things.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Mathematics - Using math to solve problems.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Science - Using scientific rules and strategies to solve problems.
- Operation and Control - Using equipment or systems.
- Reading Comprehension - Reading work-related information.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Service Orientation - Looking for ways to help people.
- Programming - Writing computer programs.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Social Perceptiveness - Understanding people's reactions.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Persuasion - Talking people into changing their minds or their behavior.
- Time Management - Managing your time and the time of other people.
- Writing - Writing things for co-workers or customers.
- Instructing - Teaching people how to do something.
- Quality Control Analysis - Testing how well a product or service works.
- Coordination - Changing what is done based on other people's actions.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Negotiation - Bringing people together to solve differences.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Technology Design - Making equipment and technology useful for customers.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Repairing - Repairing machines or systems using the right tools.
- Management of Material Resources - Managing equipment and materials.
- Speaking - Talking to others.
- Speed of Closure - Quickly knowing what you are looking at.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Fluency of Ideas - Coming up with lots of ideas.
- Stamina - Exercising for a long time without getting out of breath.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Memorization - Remembering words, numbers, pictures, or steps.
- Information Ordering - Ordering or arranging things.
- Sound Localization - Noticing the direction that a sound came from.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Night Vision - Seeing at night or under low light.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Originality - Creating new and original ideas.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Deductive Reasoning - Using rules to solve problems.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Finger Dexterity - Putting together small parts with your fingers.
- Speech Recognition - Recognizing spoken words.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Near Vision - Seeing details up close.
- Selective Attention - Paying attention to something without being distracted.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Time Sharing - Doing two or more things at the same time.
- Oral Expression - Communicating by speaking.
- Far Vision - Seeing details that are far away.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Hearing Sensitivity - Telling the difference between sounds.
- Visualization - Imagining how something will look after it is moved around or changed.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Trunk Strength - Using your lower back and stomach.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Spatial Orientation - Knowing where things are around you.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Flexibility of Closure - Seeing hidden patterns.
- Written Comprehension - Reading and understanding what is written.
- Oral Comprehension - Listening and understanding what people say.
- Category Flexibility - Grouping things in different ways.
- Speech Clarity - Speaking clearly.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Problem Sensitivity - Noticing when problems happen.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Written Expression - Communicating by writing.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Manual Dexterity - Holding or moving items with your hands.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Static Strength - Lifting, pushing, pulling, or carrying.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")