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Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Also Known As:
Brand Ambassador
Demo Specialist (Demonstration Specialist)
Demonstrator
Event Specialist
Field Merchandiser
Food Demonstrator
In Store Demonstrator
Merchandiser
Product Ambassador
Product Demonstrator
Wages
Annual wages for Demonstrators and Product Promoters in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2034 Projected Employment
79,100
0% Change From 2024
Explore Demonstrators and Product Promoters video
Tasks you might complete in a day.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Transport, assemble, and disassemble materials used in presentations.
- Practice demonstrations to ensure that they will run smoothly.
- Suggest specific product purchases to meet customers' needs.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Sell products being promoted and keep records of sales.
- Identify interested and qualified customers to provide them with additional information.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Stock shelves with products.
- Sell products being promoted and keep records of sales.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Recommend product or service improvements to employers.
- Prepare or alter presentation contents to target specific audiences.
- Provide product information, using lectures, films, charts, or slide shows.
- Train demonstrators to present a company's products or services.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Instruct customers in alteration of products.
- Work as part of a team of demonstrators to accommodate large crowds.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Research or investigate products to be presented to prepare for demonstrations.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Subject areas you may need to master.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
Strengths you may need in this role.
- Science - Using scientific rules and strategies to solve problems.
- Programming - Writing computer programs.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Instructing - Teaching people how to do something.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Speaking - Talking to others.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Reading Comprehension - Reading work-related information.
- Operation and Control - Using equipment or systems.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Management of Material Resources - Managing equipment and materials.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Social Perceptiveness - Understanding people's reactions.
- Technology Design - Making equipment and technology useful for customers.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Active Learning - Figuring out how to use new ideas or things.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Writing - Writing things for co-workers or customers.
- Service Orientation - Looking for ways to help people.
- Negotiation - Bringing people together to solve differences.
- Repairing - Repairing machines or systems using the right tools.
- Mathematics - Using math to solve problems.
- Persuasion - Talking people into changing their minds or their behavior.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Coordination - Changing what is done based on other people's actions.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Quality Control Analysis - Testing how well a product or service works.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Time Management - Managing your time and the time of other people.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Written Comprehension - Reading and understanding what is written.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Manual Dexterity - Holding or moving items with your hands.
- Originality - Creating new and original ideas.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Night Vision - Seeing at night or under low light.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Near Vision - Seeing details up close.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Written Expression - Communicating by writing.
- Spatial Orientation - Knowing where things are around you.
- Memorization - Remembering words, numbers, pictures, or steps.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Information Ordering - Ordering or arranging things.
- Finger Dexterity - Putting together small parts with your fingers.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Category Flexibility - Grouping things in different ways.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Visualization - Imagining how something will look after it is moved around or changed.
- Deductive Reasoning - Using rules to solve problems.
- Speed of Closure - Quickly knowing what you are looking at.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Flexibility of Closure - Seeing hidden patterns.
- Hearing Sensitivity - Telling the difference between sounds.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Trunk Strength - Using your lower back and stomach.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Sound Localization - Noticing the direction that a sound came from.
- Speech Clarity - Speaking clearly.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Oral Expression - Communicating by speaking.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Speech Recognition - Recognizing spoken words.
- Far Vision - Seeing details that are far away.
- Fluency of Ideas - Coming up with lots of ideas.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Oral Comprehension - Listening and understanding what people say.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Stamina - Exercising for a long time without getting out of breath.
- Problem Sensitivity - Noticing when problems happen.
- Time Sharing - Doing two or more things at the same time.
- Selective Attention - Paying attention to something without being distracted.
- Explosive Strength - Jumping, sprinting, or throwing something.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")