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Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also Known As:
Business Development Specialist
Communications Specialist
Demographic Analyst
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Specialist
Market Researcher
Wages
Annual wages for Market Research Analysts and Marketing Specialists in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2034 Projected Employment
1,004,700
7% Change From 2024
Explore Market Research Analysts and Marketing Specialists video
Tasks you might complete in a day.
- Monitor industry statistics and follow trends in trade literature.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Direct trained survey interviewers.
- Forecast and track marketing and sales trends, analyzing collected data.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Seek and provide information to help companies determine their position in the marketplace.
- Develop and implement procedures for identifying advertising needs.
Subject areas you may need to master.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
Strengths you may need in this role.
- Instructing - Teaching people how to do something.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Writing - Writing things for co-workers or customers.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Programming - Writing computer programs.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Quality Control Analysis - Testing how well a product or service works.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Management of Material Resources - Managing equipment and materials.
- Negotiation - Bringing people together to solve differences.
- Service Orientation - Looking for ways to help people.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Technology Design - Making equipment and technology useful for customers.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Operation and Control - Using equipment or systems.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Reading Comprehension - Reading work-related information.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Persuasion - Talking people into changing their minds or their behavior.
- Coordination - Changing what is done based on other people's actions.
- Speaking - Talking to others.
- Mathematics - Using math to solve problems.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Active Learning - Figuring out how to use new ideas or things.
- Repairing - Repairing machines or systems using the right tools.
- Time Management - Managing your time and the time of other people.
- Science - Using scientific rules and strategies to solve problems.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Social Perceptiveness - Understanding people's reactions.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Hearing Sensitivity - Telling the difference between sounds.
- Sound Localization - Noticing the direction that a sound came from.
- Memorization - Remembering words, numbers, pictures, or steps.
- Visualization - Imagining how something will look after it is moved around or changed.
- Selective Attention - Paying attention to something without being distracted.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Near Vision - Seeing details up close.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Information Ordering - Ordering or arranging things.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Problem Sensitivity - Noticing when problems happen.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Trunk Strength - Using your lower back and stomach.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Speed of Closure - Quickly knowing what you are looking at.
- Flexibility of Closure - Seeing hidden patterns.
- Speech Clarity - Speaking clearly.
- Spatial Orientation - Knowing where things are around you.
- Far Vision - Seeing details that are far away.
- Time Sharing - Doing two or more things at the same time.
- Oral Expression - Communicating by speaking.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Deductive Reasoning - Using rules to solve problems.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Oral Comprehension - Listening and understanding what people say.
- Written Comprehension - Reading and understanding what is written.
- Written Expression - Communicating by writing.
- Fluency of Ideas - Coming up with lots of ideas.
- Originality - Creating new and original ideas.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Speech Recognition - Recognizing spoken words.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Stamina - Exercising for a long time without getting out of breath.
- Category Flexibility - Grouping things in different ways.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Manual Dexterity - Holding or moving items with your hands.
- Night Vision - Seeing at night or under low light.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Finger Dexterity - Putting together small parts with your fingers.
- Speed of Limb Movement - Quickly moving your arms and legs.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")