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Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also Known As:
Business Development Specialist
Communications Specialist
Demographic Analyst
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Specialist
Market Researcher
Wages
Annual wages for Market Research Analysts and Marketing Specialists in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2034 Projected Employment
1,004,700
7% Change From 2024
Explore Market Research Analysts and Marketing Specialists video
Tasks you might complete in a day.
- Monitor industry statistics and follow trends in trade literature.
- Measure and assess customer and employee satisfaction.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Direct trained survey interviewers.
- Develop and implement procedures for identifying advertising needs.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Subject areas you may need to master.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Strengths you may need in this role.
- Instructing - Teaching people how to do something.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Writing - Writing things for co-workers or customers.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Quality Control Analysis - Testing how well a product or service works.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Programming - Writing computer programs.
- Management of Material Resources - Managing equipment and materials.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Negotiation - Bringing people together to solve differences.
- Service Orientation - Looking for ways to help people.
- Reading Comprehension - Reading work-related information.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Technology Design - Making equipment and technology useful for customers.
- Operation and Control - Using equipment or systems.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Social Perceptiveness - Understanding people's reactions.
- Persuasion - Talking people into changing their minds or their behavior.
- Speaking - Talking to others.
- Active Learning - Figuring out how to use new ideas or things.
- Science - Using scientific rules and strategies to solve problems.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Time Management - Managing your time and the time of other people.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Repairing - Repairing machines or systems using the right tools.
- Coordination - Changing what is done based on other people's actions.
- Mathematics - Using math to solve problems.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Sound Localization - Noticing the direction that a sound came from.
- Visualization - Imagining how something will look after it is moved around or changed.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Problem Sensitivity - Noticing when problems happen.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Memorization - Remembering words, numbers, pictures, or steps.
- Hearing Sensitivity - Telling the difference between sounds.
- Selective Attention - Paying attention to something without being distracted.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Trunk Strength - Using your lower back and stomach.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Near Vision - Seeing details up close.
- Information Ordering - Ordering or arranging things.
- Deductive Reasoning - Using rules to solve problems.
- Flexibility of Closure - Seeing hidden patterns.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Spatial Orientation - Knowing where things are around you.
- Speed of Closure - Quickly knowing what you are looking at.
- Oral Expression - Communicating by speaking.
- Speech Clarity - Speaking clearly.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Time Sharing - Doing two or more things at the same time.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Far Vision - Seeing details that are far away.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Oral Comprehension - Listening and understanding what people say.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Speech Recognition - Recognizing spoken words.
- Originality - Creating new and original ideas.
- Written Comprehension - Reading and understanding what is written.
- Written Expression - Communicating by writing.
- Category Flexibility - Grouping things in different ways.
- Fluency of Ideas - Coming up with lots of ideas.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Manual Dexterity - Holding or moving items with your hands.
- Finger Dexterity - Putting together small parts with your fingers.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Stamina - Exercising for a long time without getting out of breath.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Night Vision - Seeing at night or under low light.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")